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Club vs AWIN:
Own your affiliate community. Don't borrow one.
AWIN connects your brand to a network of anonymous publishers and affiliates. Club lets you build an owned community of ambassadors who are already your customers: direct relationships, no network fees, and full brand control.
Your owned community vs a shared affiliate network.
Why DTC brands move from AWIN to Club
Your affiliates are your fans, not AWIN's
AWIN's publishers promote dozens of brands simultaneously. Club ambassadors chose your brand because they love it. That loyalty drives more authentic promotion, higher conversion rates, and content that doesn't look like a sponsored post.
No network commission cut on every sale
AWIN charges 25–30% of your paid commissions on top of platform fees. Club charges a platform fee: your ambassadors keep their full commission, which means more motivation to perform.
Social, UGC, referrals, reviews: not just links
AWIN is a link-and-banner network. Club ambassadors can post on social, create UGC, write reviews, and refer friends: all tracked and rewarded through the same platform.
Everything you need to run a high-performance brand community
Always-on ambassador programme
Recruit customers and fans into your branded community. Assign missions, track performance, reward results automatically.
UGC at scale, on autopilot
Brief once, your community delivers. Every piece of UGC tracked, reviewed, and rewarded. No chasing creators.
Built-in affiliate tracking
Custom discount codes, referral links, automated payouts. Every sale attributed, every creator rewarded on time.
Club vs AWIN: answered
Is Club a replacement for AWIN?
Club is a complement or alternative depending on your goals. If you want an owned community of brand-fan affiliates, Club is the better fit. If you need access to AWIN's broad publisher network for reach at scale, they serve different purposes. Many brands run both.
What is the difference between Club and AWIN?
AWIN is an affiliate network: a marketplace connecting brands with publishers. Club is an owned community platform: you build a direct community of ambassador-affiliates from your own customer base, with no network middleman.
Does Club charge network fees like AWIN?
No. Club charges a platform fee. AWIN charges network fees of 25–30% on top of every commission you pay out. As your programme scales, the fee difference becomes significant.
Can DTC brands use Club instead of AWIN?
Yes, many DTC brands prefer Club's owned model because their community of brand fans converts better than anonymous AWIN publishers, and costs less per acquisition once network fees are removed from the equation.
How does Club compare to AWIN for affiliate tracking?
Club provides built-in affiliate tracking with unique discount codes, referral links per ambassador, real-time sales attribution, and automated payouts. AWIN provides network-wide tracking across its publisher base.
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