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Unilever Just Bet $4.5 Billion on Creators. Every Other Brand Should Be Taking Notes.
Blog

Unilever Just Bet $4.5 Billion on Creators. Every Other Brand Should Be Taking Notes.arrow

By Matt Harris
Why Your Next Marketing Dollar Should Fund a Club, Not an Algorithm
Blog

Why Your Next Marketing Dollar Should Fund a Club, Not an Algorithmarrow

By Matt Harris
How to Collaborate with Brands in 2026: The Ultimate Guide to Getting Discovered and Building Long-Term Profitable Brand Partnerships
Blog

How to Collaborate with Brands in 2026: The Ultimate Guide to Getting Discovered and Building Long-Term Profitable Brand Partnershipsarrow

By Matt Harris
Beyond the Like: Why Your Brand Ambassador Platform is the Key to Converting Social Followers
Blog

Beyond the Like: Why Your Brand Ambassador Platform is the Key to Converting Social Followersarrow

By Matt Harris
5 Strategies Top Creators Use to Earn $1,000+ Monthly as Brand Ambassadors
Blog

5 Strategies Top Creators Use to Earn $1,000+ Monthly as Brand Ambassadorsarrow

By Matt Harris
The Creator-to-Community Checklist: 5 Signs You’re Ready to Scale
Blog

The Creator-to-Community Checklist: 5 Signs You’re Ready to Scalearrow

By Matt Harris
Turn Your Superfans into a High-Converting Sales Force
Blog

Turn Your Superfans into a High-Converting Sales Forcearrow

By Matt Harris
Why Authentic UGC is the Secret to TikTok Shop Success
Blog

Why Authentic UGC is the Secret to TikTok Shop Successarrow

By Matt Harris
Beyond Keywords: How UGC Powers Generative Engine Optimization (GEO)
Blog

Beyond Keywords: How UGC Powers Generative Engine Optimization (GEO)arrow

By Matt Harris
The Death of the Influencer: 5 Predictions for the New Creator Economy
Blog

The Death of the Influencer: 5 Predictions for the New Creator Economyarrow

By Matt Harris
Blog

Your 3-Step AEO Playbook: Why "Human Signal" is the Only Ranking Factor That Matters in 2026

Matt Harris
Matt is Chief Revenue Officer at Club, with 7+ years shaping ambassador and influencer marketing. He helps leading consumer brands build scalable programs that drive measurable growth., Club
5 Club.co Features to Build a Bulletproof Brand Community
Blog

5 Club.co Features to Build a Bulletproof Brand Communityarrow

By Matt Harris
Stop Renting Your Audience: Why Ownership is the Future of the Creator Economy
Blog

Stop Renting Your Audience: Why Ownership is the Future of the Creator Economyarrow

By Matt Harris
The Answer Engine Advantage: Why Your Community is Your New SEO Strategy
Blog

The Answer Engine Advantage: Why Your Community is Your New SEO Strategyarrow

By Matt Harris
Beyond the Transaction: Introducing Levels - The New Era of Customer Loyalty in 2026
Blog

Beyond the Transaction: Introducing Levels - The New Era of Customer Loyalty in 2026arrow

By Matt Harris
How to Scale Your Ambassador Program in the Age of AI
Blog

How to Scale Your Ambassador Program in the Age of AIarrow

By Matt Harris
The Ultimate Side Hustle: How to Collaborate with Brands You Actually Love
Blog

The Ultimate Side Hustle: How to Collaborate with Brands You Actually Lovearrow

By Matt Harris
From Brandbassador to Club: A New Era of Community-Led Growth
Blog

From Brandbassador to Club: A New Era of Community-Led Growtharrow

By Matt Harris
Why community marketing is your last defense against digital collapse and rising CAC
Ambassador marketing

Why community marketing is your last defense against digital collapse and rising CACarrow

By Matt Harris 9 min read
Stop funding Zuckerberg’s yacht: Why e-commerce brands must build owned media communities now
Ambassador marketing

Stop funding Zuckerberg’s yacht: Why e-commerce brands must build owned media communities nowarrow

By Matt Harris 3 min read
How' Onepiece Founders Built Club.co To Master Community Marketing
Blog

How' Onepiece Founders Built Club.co To Master Community Marketingarrow

By Amy Roberts
Why you need to start building your brand community in-house.
Build a community, Ambassador marketing

Why you need to start building your brand community in-house.arrow

By Thomas Adams 9 min read
7 easy steps to create your best brand ambassador marketing campaign
Influencer marketing

7 easy steps to create your best brand ambassador marketing campaignarrow

By Amy Roberts 9 min read
8 e-commerce brands that work with UGC creators
Influencer marketing

8 e-commerce brands that work with UGC creatorsarrow

By Amy Roberts 3 min read
8 e-commerce marketing agencies for max growth in 2025
Influencer marketing

8 e-commerce marketing agencies for max growth in 2025arrow

By Amy Roberts 3 min read
Influencer marketing in 2025: a guide for fast-growing brands
Influencer marketing

Influencer marketing in 2025: a guide for fast-growing brandsarrow

By Amy Roberts 9 min read
Top brand ambassador perks: 6 effective ways to reward and motivate sales champions
Ambassador marketing

Top brand ambassador perks: 6 effective ways to reward and motivate sales championsarrow

By Amy Roberts 7 min read
7 best practices to build an effective brand ambassador program
Ambassador marketing

7 best practices to build an effective brand ambassador programarrow

By Amy Roberts 2 min read
7 best practices to avoid falling prey to brand ambassador scams
Ambassador marketing

7 best practices to avoid falling prey to brand ambassador scamsarrow

By Amy Roberts 2 min read
6 game-changing micro-influencer tips for brand success on Instagram
Ambassador marketing

6 game-changing micro-influencer tips for brand success on Instagramarrow

By Amy Roberts 2 min read
Influencers vs brand affiliates vs advocates vs ambassadors: Choosing the right strategy for your brand
Ambassador marketing

Influencers vs brand affiliates vs advocates vs ambassadors: Choosing the right strategy for your brandarrow

By Amy Roberts 2 min read
Top 9 influencer marketing mistakes to avoid on your next campaign
Ambassador marketing

Top 9 influencer marketing mistakes to avoid on your next campaignarrow

By Amy Roberts
Brand ambassador programs made easy: your essential guide
Ambassador marketing

Brand ambassador programs made easy: your essential guidearrow

By Amy Roberts
Brand ambassadors and influencers: which is the real power move for marketing?
Influencer marketing, Ambassador marketing

Brand ambassadors and influencers: which is the real power move for marketing?arrow

By Amy Roberts 5 min read
10 proven activation methods to power your ambassador marketing
Ambassador marketing

10 proven activation methods to power your ambassador marketingarrow

By Amy Roberts 10 min read
Failed influencer campaigns: 8 examples and how brands can avoid common mistakes
Ambassador marketing

Failed influencer campaigns: 8 examples and how brands can avoid common mistakesarrow

By Amy Roberts 6 min read
What you need to know about influencer conversion rates
Ambassador marketing

What you need to know about influencer conversion ratesarrow

By Amy Roberts 7 min read
Top trends brand ambassador programs will follow in 2025
Ambassador marketing

Top trends brand ambassador programs will follow in 2025arrow

By Amy Roberts 8 min read
Understanding brand ambassador cost: what it really takes to run a successful program
Ambassador marketing

Understanding brand ambassador cost: what it really takes to run a successful programarrow

By Amy Roberts 7 min read
9 essential influencer marketing skills every marketing manager needs to thrive
Influencer marketing

9 essential influencer marketing skills every marketing manager needs to thrivearrow

By Amy Roberts 8 min read
Marketing brand ambassadors: What is ambassador marketing and why it works
Ambassador marketing

Marketing brand ambassadors: What is ambassador marketing and why it worksarrow

By Amy Roberts 9 min read
What makes a good brand ambassador? 6 essential traits for success
Ambassador marketing

What makes a good brand ambassador? 6 essential traits for successarrow

By Amy Roberts 6 min read
Mastering campaign ambassador marketing: 9 strategies for success
Ambassador marketing

Mastering campaign ambassador marketing: 9 strategies for successarrow

By Amy Roberts 12 min read
How to create a brand ambassador program from scratch in 9 steps
Ambassador marketing

How to create a brand ambassador program from scratch in 9 stepsarrow

By Amy Roberts 9 min read
10 influencer marketing pros & cons social media managers should know
Influencer marketing

10 influencer marketing pros & cons social media managers should knowarrow

By Amy Roberts 3 min read