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Brand Ambassador vs. Influencer: What’s the Difference (and Which Is Right for Your DTC Brand)?
Blog

Brand Ambassador vs. Influencer: What’s the Difference (and Which Is Right for Your DTC Brand)?arrow

By Matt Harris
User Guide - Getting started with Club
Blog

User Guide - Getting started with Clubarrow

By Matt Harris
The Realness Premium: Why the AI Revolution Just Made Human Imperfection Your Most Profitable Asset
Blog

The Realness Premium: Why the AI Revolution Just Made Human Imperfection Your Most Profitable Assetarrow

By Matt Harris
Unilever Just Bet $4.5 Billion on Creators. Every Other Brand Should Be Taking Notes.
Blog

Unilever Just Bet $4.5 Billion on Creators. Every Other Brand Should Be Taking Notes.arrow

By Matt Harris
Why Your Next Marketing Dollar Should Fund a Club, Not an Algorithm
Blog

Why Your Next Marketing Dollar Should Fund a Club, Not an Algorithmarrow

By Matt Harris
How to Collaborate with Brands in 2026: The Ultimate Guide to Getting Discovered and Building Long-Term Profitable Brand Partnerships
Blog

How to Collaborate with Brands in 2026: The Ultimate Guide to Getting Discovered and Building Long-Term Profitable Brand Partnershipsarrow

By Matt Harris
Beyond the Like: Why Your Brand Ambassador Platform is the Key to Converting Social Followers
Blog

Beyond the Like: Why Your Brand Ambassador Platform is the Key to Converting Social Followersarrow

By Matt Harris
5 Strategies Top Creators Use to Earn $1,000+ Monthly as Brand Ambassadors
Blog

5 Strategies Top Creators Use to Earn $1,000+ Monthly as Brand Ambassadorsarrow

By Matt Harris
The Creator-to-Community Checklist: 5 Signs You’re Ready to Scale
Blog

The Creator-to-Community Checklist: 5 Signs You’re Ready to Scalearrow

By Matt Harris
Turn Your Superfans into a High-Converting Sales Force
Blog

Turn Your Superfans into a High-Converting Sales Forcearrow

By Matt Harris
Blog

Why Authentic UGC is the Secret to TikTok Shop Success

Matt Harris
Matt is Chief Revenue Officer at Club, with 7+ years shaping ambassador and influencer marketing. He helps leading consumer brands build scalable programs that drive measurable growth.
Matt is Chief Revenue Officer at Club, with 7+ years shaping ambassador and influencer marketing. He helps leading consumer brands build scalable programs that drive measurable growth., Club
Beyond Keywords: How UGC Powers Generative Engine Optimization (GEO)
Blog

Beyond Keywords: How UGC Powers Generative Engine Optimization (GEO)arrow

By Matt Harris
The Death of the Influencer: 5 Predictions for the New Creator Economy
Blog

The Death of the Influencer: 5 Predictions for the New Creator Economyarrow

By Matt Harris
5 Club.co Features to Build a Bulletproof Brand Community
Blog

5 Club.co Features to Build a Bulletproof Brand Communityarrow

By Matt Harris
Stop Renting Your Audience: Why Ownership is the Future of the Creator Economy
Blog

Stop Renting Your Audience: Why Ownership is the Future of the Creator Economyarrow

By Matt Harris
The Power of Peer-to-Peer: Why Club is a Community, Not a Dashboard
Blog

The Power of Peer-to-Peer: Why Club is a Community, Not a Dashboardarrow

By Matt Harris
The Answer Engine Advantage: Why Your Community is Your New SEO Strategy
Blog

The Answer Engine Advantage: Why Your Community is Your New SEO Strategyarrow

By Matt Harris
Beyond the Transaction: Introducing Levels - The New Era of Customer Loyalty in 2026
Blog

Beyond the Transaction: Introducing Levels - The New Era of Customer Loyalty in 2026arrow

By Matt Harris
How to Scale Your Ambassador Program in the Age of AI
Blog

How to Scale Your Ambassador Program in the Age of AIarrow

By Matt Harris
The Ultimate Side Hustle: How to Collaborate with Brands You Actually Love
Blog

The Ultimate Side Hustle: How to Collaborate with Brands You Actually Lovearrow

By Matt Harris
From Brandbassador to Club: A New Era of Community-Led Growth
Blog

From Brandbassador to Club: A New Era of Community-Led Growtharrow

By Matt Harris
Why community marketing is your last defense against digital collapse and rising CAC
Ambassador marketing

Why community marketing is your last defense against digital collapse and rising CACarrow

By Matt Harris 9 min read
Stop funding Zuckerberg’s yacht: Why e-commerce brands must build owned media communities now
Ambassador marketing

Stop funding Zuckerberg’s yacht: Why e-commerce brands must build owned media communities nowarrow

By Matt Harris 3 min read