Before joining our platform, MY FAM POSTER managed their micro-influencer marketing through Google Sheets and a tool called People Map.
Their strategy was to give out freebies to people that fit within the brand’s niche and then they added them to their Google Sheet.
Afterwards, they also added them to the tool People Map to see how much reach and engagement the post of a specific micro-influencer got. Overall there was a lot of manual effort that the MY FAM POSTER team had to put into this.
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Their goal was to decrease the manual effort and time spent on managing their in-house social media marketing campaigns.
They also wanted to be able to collaborate with more genuine customers, followers and fans of their brand to authentically increase awareness and keep MY FAM POSTER top of mind.
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In Johannes’ opinion the platform is very easy to use and most of the time very self-explanatory. It’s been very easy for him to introduce new employees to the platform during the 6 months that they’ve been building their ambassador community.
Their ambassador community has helped the MY FAM POSTER team generate more UGC for their brand which has made a big impact on the amount of content that they’re able to use for their own social media channel.
As a result of this, they have also seen a massive increase in the number of followers on their socials.
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The brand is now able to collaborate and communicate with their ambassadors in a much easier streamlined manner while easily being able to track which ambassadors perform well for their brand.
At peak times in eCommerce like Black Friday, Cyber Monday and Christmas the team noticed a boost in ambassador driven sales which is significant since those periods are also the time when customers are being aggressively advertised to by numerous holiday marketing campaigns.
Let’s talk about what Club could do for your brand. Quick, no-pressure, and totally worth your time.
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