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Club vs GRIN: Build a community, not a contact list | Club
Club vs GRIN

Build a community,
not a contact list.

GRIN is great for managing individual influencer campaigns. Club is the brand ambassador platform for DTC and eCommerce brands: an always-on community of ambassadors, UGC creators, and affiliates working for your brand every single day.

Trusted by the world's fastest-growing DTC brands

Samsung Celsius Daniel Wellington Fabletics Huel
Head to head

Two different philosophies
for working with creators.

Club
GRIN
Model
Community hub. Creators come to you.
Outreach tool. You go to influencers.
Creator types
Ambassadors, UGC creators, affiliates, loyal customers
Influencers and paid creators
Engagement
Always-on missions, rewards, community
Campaign-by-campaign
Creator experience
Branded mobile app for your community
No creator-facing hub
Affiliate tracking
Built-in, automated payouts
Via third-party integrations
Best for
DTC brands building an owned creator community
Teams running one-off influencer campaigns
Why switch

Why DTC brands move from GRIN to Club

Discovery

GRIN removed creator discovery

In 2024, GRIN quietly removed creator discovery from its platform. With Club, your next ambassador is already in your customer base. No third-party tools required.

Community

Campaigns don't build community

GRIN resets every campaign. Club builds ongoing ambassador relationships with missions, leaderboards, and rewards that compound over time.

Pricing

Pay per result, not per seat

GRIN charges per creator managed. Club is built for volume. Recruit 1,000 ambassadors and grow your community without growing your bill.

What you get

Everything you need to run a
high-performance brand community

01

Always-on ambassador programme

Recruit customers and fans into your branded community. Assign missions, track performance, reward results automatically.

02

UGC at scale, on autopilot

Brief once, your community delivers. Every piece of UGC tracked, reviewed, and rewarded. No chasing creators.

03

Built-in affiliate tracking

Custom discount codes, referral links, automated payouts. Every sale attributed, every creator rewarded on time.

"
Club has been a game-changer. It's our go-to platform for growing a loyal community that generates sales and brand awareness.

Robb Lazenby, Partner & Head of Brand at Onepiece

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✦ Your next move

What would you like to do next?

Pick the path that fits where you are. Every option gets you closer to an always-on creator community.

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