If you’re a consumer brand in 2025 and your growth strategy still begins with “let’s increase the Meta budget,” I’ve got bad news for you: you’re not building a brand, you’re renting one. The digital marketing mix is broken. Once, Paid, Earned, and Owned media worked in harmony. Now, most brands are pouring everything into Paid, and it’s bleeding their margins dry. You’re not scaling, you’re subsidising Zuckerberg’s next yacht. First things first - let’s get into an understanding of brand ambassador programs and their place in the current digital climate.