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Diversify content and explode organic social buzz with ambassadors

With a focus on brand awareness rather than sales, eco-friendly laundry company TruEarth wanted to amp up social buzz and brand engagement. 

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01.
$17.82k

Social buzz

02.
1381

Brand ambassadors

03.
198,722

Social media impressions

The challenge

Tru Earth was looking for an ambassador marketing tool that they could utilise specifically for their community of micro-influencers as they have separate affiliate and influencer programs.

They wanted a platform that they could use to purely boost social buzz and engagement. When scouting out our platform they loved the idea of being able to create focused missions that they could use to direct their ambassadors to do very specific things.

Tru Earth is unique in that they use our platform purely to boost social buzz and engagement meaning that they don't use any of the revenue-generating features on the platform. In addition to social buzz and engagement, they also wanted a tool where they could get content from their community.

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Gives stores an easy one-stop-shop so they can tackle a number of channels with one all-in-one system without needing a ton of extra hires.

Pain points

  • Extended hours spent communicating with their ambassadors
  • Hard to get specific content for their niche
  • Challenge to get the word out on causes and ideas they stand for
  • Slow growth of their ambassador program
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Customer success

They have always given input and suggestions to potential outreach and spaces Tru Earth could explore to increase their own ambassadors through innovative ideas.

Through our all-in-one tool, Tru Earth has saved time communicating with their ambassadors and directing them to get specific content and have specific ideas promoted. The team loves how easy it is to communicate to their brand ambassadors from one central place without having to reach out to each person on different platforms.

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Summary

Tru Earth has seen increased brand awareness through the assistance of their ambassadors who consistently showcase Tru Earth products on their social media platforms. Most of all they love the convenient access to new creative assets created by their own ambassador community that they can use in ads which ultimately drives down the acquisition cost. They repurpose their ambassador content (UGC) on social media and Facebook ads.

The amount of social buzz they are generating means Tru Earth is getting organic content and brand awareness across socials from real-life customers. It’s a more authentic way of reaching more customers when compared to paid ads.

As a result of activating and engaging their ambassador community through our platform Tru Earth is able to attract an average of 50 new ambassadors per month and continue to grow steadily as a result.

Ready to see it for yourself?

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