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Enhance time management using robust ambassador marketing tools
Phone accessory brand Casely was running various outreach marketing programs, but they were fragmented - managed by different tools and people. Our team was able to bring everything together and help Casely clarify and achieve their goals, significantly reducing the time spent managing their outreach marketing while increasing engagement and revenue.
The challenge
Casely was spending too much time manually reaching out to ambassadors on Instagram to invite them to participate in their loyalty program.
Two dedicated staff members were committing at least 5 hours a day to coordinate their ambassador program and they were not seeing the desired results given the sheer amount of time they were investing in ambassador marketing.
They were looking for a few key objectives when searching for a solution where they could build and maintain their growing Casely community.
Pain points
- To automate their invitation process to a mostly female audience aged between 18 and 34
- The ability to reach out to a global base of ambassadors with no location restraints
- A one-stop shop where they could work with their most loyal customers, followers & fans and have them create value for Casely
- The functionality to roll out a one-to-many communication/engagement strategy with their Ambassadors and therefore dramatically reducing resources required on their side
- To grow engagement on their main platform - Instagram
- To generate authentic social buzz and revenue from the people who know and love their brand the best
- To make managing the Casely Ambassador community low effort with the highest possible return
Customer success
Through our hands-on, premium onboarding program we have helped Casely understand and clarify the outcomes they need to see in order to deem their ambassador program a success.
Early on we helped them define their objectives and identify an ambassador program strategy that would work for their size, nature and target market.
Customer success
Unlike self-serving platforms, our Customer Success team has built internal KPIs that tie their own career success with the success of a brand’s performance, therefore they are always extremely motivated to curate a successful Ambassador marketing strategy that helps the brand achieve their desired outcomes.
With an ambitious product team, the platform is constantly evolving with the most effective features being added on a weekly basis to help the brand boost sales, engagement and performance.
