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Pure Nails' journey to revenue growth

  • Hair & beauty
  • 11-50
  • United Kingdom

Founded with a passion for innovation and quality, Pure Nails has established itself as a trusted brand within the beauty industry. Since using our platform, they've observed a notable increase in social engagements and sales, contributing to a significant 700% ROI for the year.
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700%
ROI
users-group
113
Brand ambassadors
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$300k
Revenue generated
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It’s easy to see which of our VIPs are generating sales, partaking in missions and engaging with our brand.
Deena Smith
Head of Marketing
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The challenge

Before partnering with us, Pure Nails faced challenges in managing their brand ambassadors effectively. Initially, they relied on manual methods such as spreadsheets, which proved inefficient for rewarding VIPs and maintaining communication.

Transitioning to another platform presented its own set of obstacles, particularly in terms of their options to reward ambassadors. 

Pain points

  • Rewarding and communicating with VIP ambassadors
  • Cash-only reward option with Buzzbassador & inability to reward with gift cards
  • Commission payouts with PayPal
  • No ability to see how much revenue VIP discount codes were generating
Pure Nails pink

Efficiency and optimisation

We facilitated a smooth onboarding process for Pure Nails, providing continuous support and guidance. The platform's features, such as group messaging and mission setups, enabled Pure Nails to engage with ambassadors effectively.

We also streamlined the management of VIPs, allowing Pure Nails to identify top performers and optimise their ambassador program.

Red and black nails with a small heart and stars done by Pure Nails

Reaping the rewards

With our platform, Pure Nails can reward their ambassadors with cash, free products and gift cards, which they especially love as it means that their rewards work like a circular currency that drives revenue back into their business.

They observed a notable increase in social engagements and sales, contributing to a significant 700% ROI for the year. The platform also enabled Pure Nails to track revenue generated through VIP discount codes accurately. Ready to see it for yourself?

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