A recipe for micro-influencer success: Platform + a team of social media experts

  • Hair & beauty
  • 11-50
  • New York, USA

Naked and Thriving produce organic botanical skincare that is formulated using all-natural and organic plant botanicals. They believe that healthy skin is the best thing you can wear at every age. 

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215%
ROI in first month
users-group
350
Brand ambassadors in under 4 months
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8.68M
Total reach in under 4 months
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If you’re trying to find a complete solution for your needs, this is the key.
George Ballen
Executive Assistant

The challenge

The team at Naked and Thriving recognised that they had major strengths in large commercial marketing strategies but felt that they had a growth opportunity when it came to influencer and ambassador marketing.

They knew they wanted to explore the area for its potential to drive revenue and build brand awareness. 

Naked & Thriving products laid out between shells

Pain points

  • Opportunity for growth and learning in managing influencer marketing campaigns
  • Small amount of user-generated content
  • Insufficient social media analytics to compare results
  • Formulating ambassador marketing goals
A woman with brown hair holding up two of the brand products, smiling at the camera

A platform piloted by experts

When searching for a tool that could run and automate their influencer marketing campaigns, Naked and Thriving was not looking to build their strategy in-house.

They were mindful they didn’t have the time resource available or the experience.

They explored many other platforms but none of them provided a platform backed by a team of social media experts that could strategise and manage their micro-influencer marketing campaigns. 

Naked & Thriving products laid out on a granite countertop with flowers scattered around the product

Collaborating for success

Naked and Thriving bring their needs to the team and appreciate the team’s social media and ambassador marketing experience is clearly demonstrated and their suggestions are strongly supported by industry trends and expertise.

The brand likes that it’s easy to track the success of its ambassador program with data that’s clear and understandable.

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Let’s talk about what Club could do for your brand. Quick, no-pressure, and totally worth your time.

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