For the grand opening of their new store in L’Illa Diagonal, Barcelona, Cocunat sought to generate significant buzz both online and offline.
The brand’s primary challenge was to attract local ambassadors and drive meaningful foot traffic while maintaining authentic engagement with their community. They needed a seamless way to engage their brand ambassadors and amplify the store opening event across social media channels.
Cocunat seamlessly integrated ambassador-driven content with their traditional store launch efforts. Through a two-part mission, ambassadors generated online buzz and attended the physical store opening. We helped Cocunat effectively segment their ambassador community by location, ensuring relevant audiences were reached.
This resulted in significant in-store foot traffic and a notable increase in social media engagement, exceeding the brand’s original goals.
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