Getting more from brand ambassador collaborations

  • Hair & beauty
  • 20+
  • Slovenia

After struggling with short-term influencer collaborations that didn't build customer loyalty, and frustrations with trying to communicate with influencers, track metrics, and collect UGC all with separate tools, skincare brand, Byrokko found that our platform kept everything in one place. 

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$49.94k
Revenue generated
users-group
573k
Social media impressions
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36.82M
Total reach
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We get so much more from our ambassadors. We get them to engage, invite more friends, and make noise about Byrokko all over TikTok, Instagram, Facebook, and YouTube.
Ana Laharnar
Ambassador & Social Media Manager

The challenge

Byrokko never had an ambassador program before joining our platform, instead, they collaborated with big influencers once or twice to target their audience, which is made up by 85% of women aged between 20 and 35.

They were looking for a tool that would allow them to get more from their collaborations whilst building customer loyalty and commitment.

An influencer holding up a bottle of Byrokko product over the pool water

Pain points

  • Extended hours spent coordinating all the elements that make up an ambassador program
  • Friction with having to use multiple tools to communicate, track and gather UGC
  • Short-term collaborations with influencers that didn’t build customer loyalty
Photo by Lyubamalinskaya

Customer success

From day one of launching their ambassador activation campaign, Byrokko has seen a huge interest in their ambassador program.

They have also experienced a bigger feeling for brand loyalty by their ambassadors and their inclusion in the brand’s growth. In terms of investment value, Ana says that Byrokko has experienced “amazing ROI from the very beginning.”

 

An influencer with short, curly reddish hair holding up Byrokko's Coconut bomb

Summary

While Byrokko is still learning about all the functionality that our ambassador marketing platform has to offer, they have already experienced time savings, commenting that, “it takes much less time to communicate with ambassadors on sending packages, tracking their process, content approval etc.”

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