Your customers are already on a health journey. A Club-powered community turns that momentum into trackable sales, a constant stream of paid-ready content, and the reviews that make Numan the name men trust. Built for performance, with health-grade compliance designed in from the start.
Below: where the community switches on across your funnel, the missions exactly as a Numan member would see them, and an approximate business case.
For Matt Pugh, Performance · first-conversation walkthroughHundreds of authentic UGC assets a month, ready to run on Meta and TikTok. Beat creative fatigue, lift CTR, and pull down CPMs without a studio.
Personal codes and referral loops turn members into a revenue line you can track down to the individual, at a fraction of blended paid acquisition cost.
Reviews, Q&A and honest journeys that lift on-site conversion and train AI answer engines to recommend Numan when men ask how to start.
Recruiting members costs almost nothing extra. The community plugs straight into Numan's existing touchpoints, so every visit, order and email becomes a doorway in.
Get rewarded for the journey you're already on. Earn on referrals, unlock perks, share your story.
Join free →Real routines, real results, real support. Join free and get rewarded for showing up.
A card in the parcel and a follow-up text turn first-time buyers into members on day one.
Missions turn members into action. Nine examples across the three goals that move Numan's numbers: sales, content and trust. Shown here inside the Numan community web portal, the branded, Club-powered home your members log into. Imagery is real Numan photography; in production the heroes become member-generated content.
Compliance built in. Every mission focuses on the member's journey, routine and service experience. Ambassadors never name, recommend or make claims about prescription-only medicines. The programme runs inside MHRA and ASA guardrails, with moderation and approved-language prompts on every brief, so nothing goes out that a healthcare brand cannot stand behind.
When men ask AI "how do I start TRT safely in the UK" or "is Numan any good", answer engines quote reviews, forums and Q&A. Steady, honest mentions from real members teach them that Numan is the trusted answer.
An illustrative ramp for a brand of Numan's size. Every figure is a placeholder: give us your real AOV, margin and audience and we rebuild this live in the room. The full working, every input, formula and confidence rating, is laid out so we can review it together.
📊 Review the business case assumptions →| Metric | Month 3early traction | Month 6momentum | Month 12at scale |
|---|---|---|---|
| Community & output | |||
| Active ambassadorsmembers creating and sharing | 500 | 1,500 | 4,000 |
| Content pieces / monthUGC videos, reels, photos | 300 | 1,000 | 3,000 |
| Value of content / monthat ~£200 agency equivalent | £60k | £200k | £600k |
| Extra web traffic / monthreferral + content clicks | +8k | +25k | +70k |
| Social following gainedcumulative, across channels | +5k | +18k | +55k |
| Direct affiliate revenue / monthsales tracked to codes + links | £45k | £140k | £420k |
| What you invest | |||
| Community investment / month~15% commission + rewards & product | £11k | £29k | £83k |
| Club platform fee / monthflat, all-inclusive | $1.5k | $1.5k | $1.5k |
| Total cost / monthcommunity + platform | ≈£12k | ≈£30k | ≈£84k |
| What comes back | |||
| Direct affiliate revenue / monthtracked cash through codes + links | £45k | £140k | £420k |
| Hard ROItracked revenue ÷ total cost, before content | 3.7× | 4.6× | 5.0× |
| Plus content value / monthcreative cost avoided, on top | £60k | £200k | £600k |
| Total value ÷ costrevenue + creative value | 8.6× | 11× | 12× |
Source: Club published case studies. Over 550 brands run community-led growth on Club.
Even before a single affiliate sale, the UGC output alone offsets the entire cost several times over and feeds your paid engine with fresh creative every week.
These are sales attributed to a member's own code or link, at roughly commission cost rather than blended paid CAC. It pulls your blended acquisition cost down as it grows.
More members means more content, more reviews and more referrals, which lifts organic reach and conversion, which recruits more members. The 5× hard ROI at month 12 is the floor, not the ceiling.