800,000
people felt the same way.
And then they did something about it.
And then they did something about it.
Numan
The Numan Community
Own your health.
Together.
Numan has 800,000 patients and thousands of life-changing results. Now imagine if those people told their stories.
This deck shows exactly how Numan could build a structured community of brand ambassadors — turning real patients into real advocates, across every channel. 12 activations. One community.
Real patients. Real results.
- ✓ Early access to new treatments and products
- ✓ Exclusive content from the clinical team
- ✓ A private community of people on the same journey
- ✓ Share your story and earn rewards for referrals
No performative wellness. No empty incentives. Just a community built around real health, real results, and real people.
◆ CQC Free to join · Regulated by CQC · Your data is always protected.
NumanWeight loss Men's health Community
You've done the hard part. Now help others start.
The Numan Ambassador Community is for patients who know what it feels like to take their health seriously — and want to help others do the same.
Join the Community →Free to join · Regulated by CQC · Your data is always protected.
◆
Early access
New treatments & products before anyone else.
✎
Clinical content
Straight from the medical team.
★
Rewards
Earn when you refer a friend.
N
Numan <community@numan.com>
to you
to you
You've made progress. Time to pass it on.
Join the Numan Ambassador Community — and help someone else own their health.
Numan
Hi [First Name],
You didn't come to Numan for average. And you didn't get average.
Whether you've lost weight, regained your confidence, balanced your hormones, or simply understood your body better than ever — that's a story worth telling.
That's why we're launching the Numan Ambassador Community: real patients who want to share their experience, connect with others, and help normalise conversations most people still avoid.
As an Ambassador, you'll get:
Exclusive early access to new treatmentsDirect content from our clinical teamA private community spaceReferral rewards when you bring someone new
There's no script. No performance. Just your honest experience, shared however feels right.
Join the Community →— The Numan Team
◆ CQC regulated Unsubscribe · Numan, London
Subject line
"You've made progress. Time to pass it on."
Why it works
- ✓ Speaks to agency and pride, not charity
- ✓ Clinical credibility kept intact (CQC footer)
- ✓ One clear CTA, generous whitespace
- ✓ "No script, no performance" disarms hesitation
N
Numan Clinical Team
to you
to you
Your order's confirmed. Your journey's just beginning.
There's a community of people on the same path. Come meet them.
Numan
Order confirmed
Treatment begins
Community joined
Hi [First Name],
Your Numan order is on its way. Discreetly packaged, as always.
But here's something worth knowing: thousands of people have walked exactly this path before you. Same questions, same hesitation, same hope that this time, things would be different.
They joined the Numan Ambassador Community — a private group sharing real experiences, honest progress, and support that's hard to find anywhere else.
You don't have to figure this out alone.
Join the Community →It's free. It's private. And it might be the best next step you take today.
— The Numan Clinical Team
◆ CQC regulated Clinical support available
The moment
Order confirmation is the peak of intent. The tone is warmer and more personal than the newsletter — a clinical team reaching out, not a marketing blast.
- ✓ Progress-bar reframes joining as step 3 of a journey
- ✓ "You don't have to figure this out alone" lands the emotional hook
- ✓ Kept short — patient is in a transactional mindset
N
Numan Orders
Order #NM-48213 confirmed
Order #NM-48213 confirmed
Your Numan order is confirmed
Weight-loss programme — 1 month£179.00Clinical consultationIncluded
Discreet deliveryFree
Total£179.00
◆ CQC regulated Questions? Reply to this email.
Placement rule
2–3 lines maximum. Light separators top and bottom. It must never compete with the transactional information — the receipt is the job, the community is the aside.
- ✓ Speech-bubble + plus icon in coral signals "conversation"
- ✓ Link opens in a new tab so the receipt stays in view
- ✓ Highest-deliverability email you send — every patient opens it
1 / 4 · Hook
"I didn't realise how much I'd accepted feeling rubbish as normal.
— Numan patient
Numan
2 / 4 · Turn
3 / 4 · Reveal
The Numan Community is open.
- Real patients
- Honest progress
- Clinical support
- Rewards for your story
Numan
4 / 4 · CTA
Ready to own your health — and help someone else own theirs?
👆 Tap the link. Join the community.
Join the Community
Numan
9:16 · 1080×1920 each · max 2 lines of text per slide · final slide flips to coral for impact.
Health isn't a moment.
It's a community.
♥ ◌ ➤
numan You came to Numan for a treatment. But what if the most powerful thing was the people around you? We're building the Numan Ambassador Community. 🔗 Link in bio to join.
Visual concept
Split image or bold typographic card. Real, warm, in-motion photography — someone mid-routine (coffee, desk, a walk). Dark editorial aesthetic; nothing that looks like a 2015 health ad.
- ✓ 1:1 or 4:5 portrait format
- ✓ Coral underline on "community" as the single accent
- ✓ Wordmark watermark, bottom-right
0:00–0:03 · Hook
"The thing nobody talks about with getting healthier…"
Black screen. No music. Silent pause.0:03–0:08 · Reveal"…is how lonely it can feel."
Candid lifestyle footage. Music fades in.0:08–0:14 · Build"800,000 patients. And most are going through it alone. Until now."
0:14–0:18 · Announce
"The Numan Community is here."
Real patients. Real results. Together.0:18–0:20 · CTA
Link in bio. Join for free.
Coral flash + wordmark.9:16 · desaturated cool grade · coral used only on the final CTA frame so it lands like a punch · music understated (ŌURA energy, not fitness hype).
nobody talks about this stuff
♥
24.1k💬
1,208↪
24.1k💬
1,208↪
@numan · Sponsored
original sound
original sound
4 months in 👇
"So I've been on Numan for about four months now… and genuinely the weirdest part? Nobody talks about this stuff."
nobody talks
"Like — weight, testosterone, all of it. You're just supposed to figure it out yourself."
now open
"Which is exactly why Numan just launched a community. For actual patients. Talk about it, get support, early access, rewards."
free to join 🔗
"I genuinely wish this had existed when I started. Link in bio. It's free."
Direction
- ✓ Handheld, natural light, real environment (kitchen / living room)
- ✓ Bold white overlays with drop shadow — standard TikTok style
- ✓ Logo appears at the end frame only — never feels like a commercial
- ✓ Conversational delivery, slight jump-cuts, optional trending audio low
Caption
The health journey nobody tells you about 👇 @numan just launched a community for real patients — and it's free. #Numan #MensHealth #HealthTok #OwnYourHealth
Option A — full homepage hero banner
Own your health journey — with 800,000 people beside you.
Join the Numan Ambassador Community. Free to join. Rewarding to be part of.
Option B — slim sitewide announcement bar
Option C — mid-page feature banner