Let's face it, in today's noisy world, it's tough for brands to cut through the clutter. While influencer marketing can be flashy, there's a subtler, more powerful approach: brand ambassador marketing.
By empowering loyal fans to become brand advocates, it’s possible for marketers to build the type of genuine connections they’ve craved all along with their audiences - the type of connection that drives real results, because it comes from a place of trust.