Brand: SCHLEICH®
Partner Agency: Club.co (Brand Ambassador & Community Platform)
Core Objective: To transition a manual Facebook-based ambassador program into a scalable, automated community marketing engine.
Key Achievement: Generated $275,000+ in ambassador-driven revenue and activated 1,490 community members to produce 2,257 social posts.
SCHLEICH® did not need another influencer channel.
They needed a better way to grow a loyal customer community, generate authentic UGC, and scale their ambassador program without increasing internal workload.
Before Club, the SCHLEICH® Family FUNfluencer program was run through Facebook groups. It worked early on, but quickly became difficult to manage.
“Managing the program was difficult… everything about it was just sort of labor intensive and manual.”
Scott Hepburn, SCHLEICH® North America Sr. Consumer Marketing Manager
What SCHLEICH® needed was not influencer marketing.
They needed a scalable brand ambassador platform built for community, advocacy, and repeatable activation.