Hartz set out to do more than run product sampling and influencer campaigns. They wanted a faster, more authentic way to engage modern pet parents and keep fresh content flowing across social.
Just over a year after launching their fully managed community with Club in January 2025, Hartz has already activated thousands of everyday pet owners to share their pets and experiences online.
What began as a way to increase awareness has quickly evolved into an always-on engine for authentic content, community engagement, and brand trust. 🐾